For your team

Creative research that leads to a useful next test.

A folder of interesting videos becomes more useful when the team knows why each example is there.

In development · Interactive examples use fictional data
Creative researchIllustrative data
REFERENCE SET / SAMPLE WEEK

What deserves a closer look?

4.7×highest relative observation
Fictional accounts and metrics Observation ≠ explanation
Reference accountsSource-linked observationsA brief with boundaries
Your team’s workflow

Look for a specific pattern

Group examples by opening, format, topic or the audience question they address. Keep descriptions grounded in observable material. A strong example can be worth studying even when the available metric history is incomplete.

Explore the planned workflow ↗
CREATIVE RESEARCH / SAMPLE BRIEFOne finding. The evidence behind it.
WEEKLY DIRECTION / FICTIONAL EXAMPLE

Start with the first action.

A process-led opening gives the team one specific creative detail to investigate.

Stock photography illustrating a research example
Process
Stock photography illustrating a research example
Demonstration
Stock photography illustrating a research example
Story
Proposed next test

Compare two openings. Keep the audience and message stable.

Prepared example / not live analysis or customer reporting
Your team’s workflow

Turn the observation into a question

Instead of copying a result, ask what your own audience needs and which part of the format could be relevant. Record the hypothesis, the creative constraint and what would count as a useful test.

Explore the planned workflow ↗
ReelsData / Workflow mapExample
Defined source set
↓
ObservationContextWindow
↓
A finding to investigate
Illustrative workflow / no live processing
Your team’s workflow

Keep the source attached

Save the original link and observation date beside the brief. Do not treat a reference as permission to reuse another creator's footage or claims. The creative team remains responsible for original work and its final decisions.

Get the planning templates ↗
ReelsData / Review packageExample
✓
Starting pointA process-led clip / a product-led comparison

Keep the source and scope attached to the work.

✓
Useful handoffA brief that holds audience and message stable while varying the opening

The next owner needs enough context to understand the deliverable.

✓
Review decisionAgree how the team will review the new creative before production begins.

A named owner should be able to accept, revise or reject the direction.

The details matter

Keep the interpretation close to the evidence.

Look at the opening, the format and the subject

Tagging an example is a way to ask a better question, not an explanation by itself. A process-led opening might be worth testing because the action is immediately understandable. A before-and-after format might depend on a clear contrast. Review the actual content and note which parts are relevant to the audience your team is trying to reach.

Keep the test narrow enough to learn from

Write one proposed change, the variables that should stay stable and the criteria the team will use to review the new work. Research informs a hypothesis; it does not promise the new creative will repeat another account’s observation. Use the handoff to make that distinction clear before production starts.

A worked planning record

A finding someone else can follow.

A question, the supporting context and a decision that remains open to review.

ReelsData / Decision recordExample
01
Starting pointA process-led clip / a product-led comparison

Keep the source and scope attached to the work.

02
Useful handoffA brief that holds audience and message stable while varying the opening

The next owner needs enough context to understand the deliverable.

03
Review decisionAgree how the team will review the new creative before production begins.

A named owner should be able to accept, revise or reject the direction.

A few things
to make clear.

Is this a live analytics service?+

Not yet. ReelsData is in development. All charts and account records on this website are fictional examples. Data coverage and refresh schedules will be established before a pilot is offered.

Which platforms will it cover?+

Coverage has not been committed. Each platform needs a viable data source, clear field definitions and a tested refresh policy. A pilot will name exactly what is covered.

Does an outlier predict a viral video?+

No. An outlier describes unusual observed performance against a stated baseline. It does not establish what caused the result or predict the outcome of a new post.

What should we agree before a pilot?+

Source access, permitted use, reference accounts, observation frequency, history and baseline methodology. All demonstrations here use fictional metrics.

Bring your own question ↗
A focused first version

Give the next brief a better starting point.

Bring a category, a reference set and the creative question your team needs to answer.

Discuss your workflow ↗No account, trial or payment is created by an enquiry.