ReelsDataRequest a pilot

Know what content wins.
(and why it works)

Turn your competitors’ short-form content into a clearer creative direction.
Spot outliers, uncover patterns, and build a better brief.

Discuss a pilot ↗Explore the concept ↓
In development. Built with agency teams in mind.
Look beyond
the view count.
Find the
recurring patterns.
reelsdata / creative researchIllustrative workspace
▥ ReelsDataCompetitor research
Last 30 days ⌄
Accounts in this example4 across four categories
Strongest sample outlier4.8× its account baseline
From observation to action4 categories one focused workspace

Illustrative competitor research

Selected: The everyday routine128K sample views / 26.7K account baseline
A clearer workflow forCreative strategists✳Social teams✳Independent agencies

See what’s working.
See what’s worth trying.

Move beyond a folder of saved posts. Find the ideas that stand out,
with the content and context to understand them.

A different angle.Before & after
Less, but better.Demonstration
The daily ritual.Process
Just start.Storytelling
Made for everyday.Demonstration
Room to think.Before & after

Illustrative creative collection · sample photography

Find the pattern.
Not just the popular post.

Put the opening, format and account baseline side by side.
Turn a standout clip into a question your team can test.

Sample research board
The everyday routineA simpler
morning routine.
Demonstration

The everyday routine

Views vs. baseline4.8× ↑
Sample views128K
Creative context
One small ritualGood things
take a moment.
Process

One small ritual

Views vs. baseline3.2× ↑
Sample views86K
Creative context
A room, reimaginedSame space.
New perspective.
Before & after

A room, reimagined

Views vs. baseline2.6× ↑
Sample views64K
Creative context
Show up againFind your
next stride.
Storytelling

Show up again

Views vs. baseline3.9× ↑
Sample views112K
Creative context
Fictional accounts and metricsChoose a format to explore the example ↑
FROM A SPIKE TO A SIGNAL

A big number.
A better question.

Is it the opening? The format? A subject the audience cares about? Compare each clip with the account’s typical performance before deciding what to try.

Explore the research workflow ↗
Performance in contextSample

The everyday routine

Studio / Beauty
4.8×vs. baseline
Clip 1
Clip 2
Clip 3
Clip 4
Clip 5
Selected
Account’s other clips Selected outlier
A starting point for research.

An outlier is a reason to investigate, not proof of a repeatable result.

▥ ReelsData / BriefEXAMPLE

One small ritual.
One clear idea.

Creative research / Food & drink

THE OBSERVATION

Show the process before the product. Let a familiar everyday moment open the story.

Supporting exampleSupporting exampleSupporting example
THE NEXT TEST

Try a process-led opening.
Keep the rest of the edit consistent.

↗ Evidence stays with the idea.
RESEARCH THAT MOVES THE WORK FORWARD

Less “look at this.”
More “let’s try this.”

Bring your team a useful direction, not another link. Keep the finding, supporting examples and proposed experiment together in a clear client brief.

Explore the field notes ↗

One research habit.
A clearer direction for your team.

A standout moment.
Or a pattern taking shape?

Put a change in its time window.
See the sequence before you turn the spike into a recommendation.

▥ ReelsData / Weekly researchIllustrative data

What changed in the watchlist?

Sample observations / fictional accounts

The daily ritual

Process
3.2× account baseline
Start of windowThis week

A simpler routine

Demonstration
4.7× account baseline
Start of windowThis week

A room, reimagined

Before & after
2.6× account baseline
Start of windowThis week

Show up again

Story
3.9× account baseline
Start of windowThis week
A comparison, not a forecast.

The same observation window, sample definition and metric are needed before comparing accounts. These example values do not come from live platform data.

A report your client
can actually read.

Bring the creative, the observation and the next question into one view.
Keep the details that matter and remove what doesn’t belong in the conversation.

▥ ReelsData / Example client reportIllustrative data
CREATIVE RESEARCH / SAMPLE WEEKLY BRIEF

Everyday Studio / Weekly direction

Three findings. Their supporting examples. One proposed creative test.

The daily ritualThe daily ritual
FINDING 01

A process can be the opening.

The first action gives the viewer a reason to keep watching.

Example evidence / 3.2× relative views
A simpler routineA simpler routine
FINDING 02

The demonstration carries the idea.

Show the relevant detail before adding more explanation.

Example evidence / 4.7× relative views
A room, reimaginedA room, reimagined
FINDING 03

A visible change gives the story structure.

Keep the contrast clear enough to understand without a long caption.

Example evidence / 2.6× relative views
THE NEXT TEST

Try a process-led opening. Keep the rest of the brief stable.

Agree on the audience, product message and review criteria before changing another variable. This report is a fictional example of the intended handoff.

Easy to follow.

A finding should have one clear statement and the few examples needed to understand it.

Clear about the limits.

Keep observation dates, sample definitions and open questions beside the result.

Ready for a conversation.

End with an experiment the creative team can discuss, revise or reject.

Deconstruct the creative.
Find a more useful pattern.

Look across the format, the opening and the subject.
A collection becomes research when the grouping answers a question.

▥ ReelsData / Pattern explorerIllustrative data

What do the examples have in common?

Illustrative grouping / four content examples

Process
The daily ritualThe daily ritual
Relative views3.2×
Example count3

Investigate the role of the first action.

Demonstration
A simpler routineA simpler routine
Relative views4.7×
Example count4

Check whether the detail answers a real question.

Before & after
A room, reimaginedA room, reimagined
Relative views2.6×
Example count2

Look at how clearly the change is shown.

Labels are illustrative. No automatic tagging service or causal performance claim is available on this website.

Zoom in on the example.
Keep the wider context.

Choose a clip and open the observation behind the headline number.

▥ ReelsData / Content detailIllustrative data
A simpler routineA simpler routine
Demonstration / illustrative still frame
OBSERVATION RECORD

A simpler routine

Sample views
128K
Account baseline
27K
Relative observation
4.7×

What to investigate

Compare the opening, the subject and the format with the account’s usual content. Check the sample window before proposing an explanation.

What this does not prove

The view count does not establish retention, paid distribution, business outcomes or a result another account can repeat.

A useful answer
keeps its evidence attached.

Turn a research question into a structured finding.
Explore these written examples of the intended analysis workflow.

WRITTEN EXAMPLE / NOT A LIVE AI SERVICE

Look at the account-relative changes.

In this fictional set, two accounts have an unusual observation compared with their own baselines. That gives the team a smaller set of content to investigate. It does not establish why the posts received their views.

A simpler routineDemonstration / sample evidence
A room, reimaginedBefore & after / sample evidence
Keep the boundary visible.

These are prepared example findings. No model is querying accounts or predicting creative performance here.

A weekly research rhythm.
A better next conversation.

Use the same questions each week, while leaving room for the evidence to disagree.

ObserveObserve
Account-relative change

What is unusual for the accounts we chose?

Keep a stable question, comparison window and account set so the change remains interpretable.

InvestigateInvestigate
Opening / format / subject

Which creative details deserve a closer look?

Read the content before drawing a conclusion from a metric. Note the explanations the data cannot establish.

RecommendRecommend
A brief with evidence

What would be a useful next experiment?

Give the team one proposed test, the examples behind it and a clear decision about what would count as useful.

Build a repeatable research brief ↗

Better research starts
with an honest view of the data.

Know what an observation contains, what it leaves out,
and what must be agreed before a pilot begins.

Reference accounts↓
Observed postsDefined windowAvailable metrics
↓A finding with its boundariesIllustrative research model

A record the team can interrogate.

Account and source

Which reference account and example informed the finding?

Observation window

When was the metric observed, and what is the comparison period?

Baseline and sample

What does “usual” mean for this particular account?

Missing context

What cannot be inferred about distribution, retention or commercial outcomes?

Read the data boundaries ↗

Compare the right things.
Keep the denominators visible.

A small account’s unusual post can be more informative
than a large account’s ordinary one.

▥ ReelsData / Comparison reportIllustrative data

Account-relative observations

Same fictional examples. A different way to read them.

A simpler routineDemonstration
4.7×
Show up againStory
3.9×
The daily ritualProcess
3.2×
A room, reimaginedBefore & after
2.6×

Neither view is a prediction. The comparison changes the question you can ask, not the underlying example observations.

A focused first version.
A clear research job.

Choose the workflow that matters most before expanding the scope.

PLANNED WORKFLOW

A category watchlist

Keep a small reference set around a specific client or creative question.

Explore the detail ↗PLANNED WORKFLOW

An outlier investigation

Define the baseline, examine the content and record what remains uncertain.

Explore the detail ↗PLANNED WORKFLOW

A weekly client brief

Bring a finding, its evidence and the proposed next test into one deliverable.

Explore the detail ↗
FIELD NOTES

Good research is a practice.

Use the brief and outlier guides to build a more useful starting point for your team.

Explore the guides ↗

A few things
before we start.

Can I use ReelsData today?+

ReelsData is in development. You can discuss a focused pilot with us; this website does not create a product account or connect to social platforms.

Where does the example data come from?+

All accounts, metrics and findings in these demonstrations are fictional. The photography is illustrative. No live commercial data feed is connected.

What would a pilot cover?+

We agree on the sources, coverage, observation frequency and reporting scope before a pilot. Availability and pricing are confirmed separately.

Are these real account metrics?+

No. All accounts, view counts, baselines and findings shown here are fictional examples. No live platform account is connected.

Does an outlier explain why a post worked?+

No. A relative observation identifies content worth investigating. It does not establish causation, paid distribution, retention or a repeatable business result.

Can I use the reporting example with a client?+

The report illustrates an intended structure. A real pilot would first agree sources, observation windows, permitted use and the handoff your client needs.

LET’S MAKE THE NEXT BRIEF BETTER.

Your next brief
starts with a better question.

Discuss a pilot ↗

No account or payment required to enquire.