Choose your reference set
Start with the accounts and content categories that matter to the question you are asking.
Better research for the next team conversation.
From a feed full of examples to a decision you can explain.
In development · Interactive examples use fictional dataFor your team
A clearer research handoff for agency teams.
Give client conversations a reference set and a clear explanation.
Explore this workflow ↗REFERENCE SET / SAMPLE WEEK
What deserves a closer look?
4.7×highest relative observation
Fictional accounts and metrics Observation ≠ explanation
For your team
Creative research that leads to a useful next test.
Turn a collection of saved posts into a considered brief.
Explore this workflow ↗REFERENCE SET / SAMPLE WEEK
What deserves a closer look?
4.7×highest relative observation
Fictional accounts and metrics Observation ≠ explanation
A focused first scopeAgree on the job.
Agree on the job.
Keep the boundaries visible.
Read the context
Compare a post with its account's usual performance, keeping the source and observation date visible.
Write the next brief
Bring examples, patterns and open questions into a concise handoff for the creative team.
A few things
to make clear.
Is this a live analytics service?+
Not yet. ReelsData is in development. All charts and account records on this website are fictional examples. Data coverage and refresh schedules will be established before a pilot is offered.
Which platforms will it cover?+
Coverage has not been committed. Each platform needs a viable data source, clear field definitions and a tested refresh policy. A pilot will name exactly what is covered.
Does an outlier predict a viral video?+
No. An outlier describes unusual observed performance against a stated baseline. It does not establish what caused the result or predict the outcome of a new post.
What should we agree before a pilot?+
Source access, permitted use, reference accounts, observation frequency, history and baseline methodology. All demonstrations here use fictional metrics.
Give the next brief a better starting point.
Bring a category, a reference set and the creative question your team needs to answer.
Discuss your workflow ↗No account, trial or payment is created by an enquiry.