A field library for creative research.
Practical guidance for the questions, evidence and handoffs behind the work.
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FIELD NOTES / ReelsDataHow to build a social media competitor analysis brief.
A practical structure for research questions, comparable accounts, observations, caveats and creative tests.
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Field notesStart with a better question.ReelsData / Field libraryHow to build a social media competitor analysis brief.
A practical structure for research questions, comparable accounts, observations, caveats and creative tests.
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Field notesStart with a better question.ReelsData / Field libraryHow to read an outlier in social media content.
A checklist for interpreting unusual short-video performance without confusing an observation with a prediction.
Read the detail ↗Fictional worked exampleSee the decision.ReelsData / Field libraryA weekly creative review with one useful next test.
Which opening deserves a closer look in the next brief?
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Fictional worked exampleSee the decision.ReelsData / Field library128K views. A baseline. A better question.
What does an unusual account-relative observation actually tell us?
Explore the example ↗Fictional worked exampleSee the decision.ReelsData / Field libraryA social media report the client can challenge.
Can a client follow the evidence behind the recommendation?
Explore the example ↗Practical templateA useful structure.ReelsData / Field libraryA social media competitor analysis brief template.
Turn a reference-account set into a finding, its evidence and a proposed creative test.
Preview and download ↗Practical templateA useful structure.ReelsData / Field libraryA social media reporting template for source observations.
A CSV observation log that keeps the source, metric, baseline and interpretation separate.
Preview and download ↗Workflow comparisonKeep the work connected.ReelsData / Field libraryStructured creative research vs a folder of saved posts.
Compare the steps, responsibilities and tradeoffs of a manual process and the proposed workflow. No measured savings or product availability are implied.
Read the detail ↗Better research starts with a better record.
Use the guides and planning files with your own permitted sources. Examples are fictional and do not represent available product processing, live platform coverage or customer results.
Give the next brief a better starting point.
Bring a category, a reference set and the creative question your team needs to answer.
Discuss your workflow ↗No account, trial or payment is created by an enquiry.