For your team

A clearer research handoff for agency teams.

Make it clear what you observed, what you think it means and what you recommend testing next.

In development · Interactive examples use fictional data
Creative researchIllustrative data
REFERENCE SET / SAMPLE WEEK

What deserves a closer look?

4.7×highest relative observation
Fictional accounts and metrics Observation ≠ explanation
Reference accountsSource-linked observationsA brief with boundaries
Your team’s workflow

Separate the client contexts

Keep each client's research question and reference set distinct. Different brands can learn from similar formats without sharing confidential strategy. A pilot should begin with a small, named set of accounts and an agreed reporting cadence.

Explore the planned workflow ↗
CREATIVE RESEARCH / SAMPLE BRIEFOne finding. The evidence behind it.
WEEKLY DIRECTION / FICTIONAL EXAMPLE

Start with the first action.

A process-led opening gives the team one specific creative detail to investigate.

Stock photography illustrating a research example
Process
Stock photography illustrating a research example
Demonstration
Stock photography illustrating a research example
Story
Proposed next test

Compare two openings. Keep the audience and message stable.

Prepared example / not live analysis or customer reporting
Your team’s workflow

Make research repeatable

Use the same comparison window and field definitions from report to report. Note changes in coverage rather than interpreting a missing record as a decline. Stable methodology makes a recurring client conversation more useful.

Explore the planned workflow ↗
ReelsData / Workflow mapExample
Defined source set
↓
ObservationContextWindow
↓
A finding to investigate
Illustrative workflow / no live processing
Your team’s workflow

Validate the data before the promise

ReelsData is in development. Platform access, field availability and historical coverage must be established before a customer pilot. A request for a pilot is a conversation about the research job, not access to a live analytics account.

Get the planning templates ↗
ReelsData / Review packageExample
✓
Starting pointA client category / reference accounts / weekly review owner

Keep the source and scope attached to the work.

✓
Useful handoffA brief the strategist and account lead can both explain

The next owner needs enough context to understand the deliverable.

✓
Review decisionRecord which findings apply to this client and which remain speculative.

A named owner should be able to accept, revise or reject the direction.

The details matter

Keep the interpretation close to the evidence.

Align the strategist and the account lead

The strategist needs enough evidence to defend a finding. The account lead needs a brief that is easy to explain in a client conversation. Agree the research question and the review owner before collecting examples. Keep account context, dates and limitations visible so a finding does not become a broad claim when it moves into a presentation.

Build a repeatable weekly deliverable

Choose a small reference set, a stable observation window and a predictable review format. Carry unresolved questions into the next cycle rather than replacing them with new screenshots. A pilot should define coverage, client boundaries and the reporting handoff; no automated client delivery or live connected account is offered on this website.

A worked planning record

A finding someone else can follow.

A question, the supporting context and a decision that remains open to review.

ReelsData / Decision recordExample
01
Starting pointA client category / reference accounts / weekly review owner

Keep the source and scope attached to the work.

02
Useful handoffA brief the strategist and account lead can both explain

The next owner needs enough context to understand the deliverable.

03
Review decisionRecord which findings apply to this client and which remain speculative.

A named owner should be able to accept, revise or reject the direction.

A few things
to make clear.

Is this a live analytics service?+

Not yet. ReelsData is in development. All charts and account records on this website are fictional examples. Data coverage and refresh schedules will be established before a pilot is offered.

Which platforms will it cover?+

Coverage has not been committed. Each platform needs a viable data source, clear field definitions and a tested refresh policy. A pilot will name exactly what is covered.

Does an outlier predict a viral video?+

No. An outlier describes unusual observed performance against a stated baseline. It does not establish what caused the result or predict the outcome of a new post.

What should we agree before a pilot?+

Source access, permitted use, reference accounts, observation frequency, history and baseline methodology. All demonstrations here use fictional metrics.

Bring your own question ↗
A focused first version

Give the next brief a better starting point.

Bring a category, a reference set and the creative question your team needs to answer.

Discuss your workflow ↗No account, trial or payment is created by an enquiry.